Kia Sponsoring Mom 2.0 Summit in Scottsdale
Kia Motors America is currently serving as the Presenting Sponsor and Official Transportation Sponsor of the 2015 Mom 2.0 Summit, which runs from April 29th to May 1st in Scottsdale, Arizona.
So… what exactly is the “Mom 2.0 Summit,” you ask? Well, it appears to be a marketing-oriented networking opportunity… but, y’know, for moms!
Over 600 female bloggers, entrepreneurs, and marketers are attending the event, which will feature first-hand ride and drive opportunities in the 2015 Kia Optima, 2016 Sorento crossover SUV, and 2015 Sedona minivan.
“The Mom 2.0 Summit is an invaluable opportunity that enables an exchange of ideas and an open dialogue between influential moms, marketers and the media, as well as a chance to build new relationships,” said Tim Chaney, KMA’s vice president of marketing communications. “With Kia’s focus on family, social responsibility and contributing to a better future, it was important for our brand to participate in these relevant and impactful conversations.”
Additionally, Kia and its national philanthropic partner, DonorsChoose.org, will host a roundtable discussion at the summit entitled, “Finding Partnerships that Give Back: Working with Brands for Social Good.” The two organizations will discuss their collaborative effort to deliver over $5 million of educational resources to public school classrooms across the country.
“The leading women who attend the Mom 2.0 Summit are at the forefront of parent blogging and women’s journalism,” said Mom 2.0 co-founder Carrie Pacini. “They’re building successful, profitable businesses that, over the last decade, have helped change the landscape of online media. Similarly, Kia has quickly become one of the world’s leading automakers by focusing on the quality of their products. Both groups disrupted the status quo and made an impact on their respective industries. We’re thrilled to have them with us as our Official Transportation Sponsor this year.”