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Kia Sponsors 2014 YouTube Music Awards, Surprise Weezer Concert

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2014 YouTube Music Awards Presented by Kia are Back for An Encore

The 2014 YouTube Music Awards presented by Kia are already building steam

In partnership with YouTube and VICE Media, Kia is once again the exclusive presenting sponsor of the prestigious YouTube Music Awards (or “YTMAs,” to those in the know). In March, the event will recognize YouTube’s emerging “Artists to Watch,” who will be selected by the fans themselves. Last year’s YouTube Music Awards received over 54 million views, and now the 2014 YTMA festivities are already underway, with up-and-comers releasing new videos that can be seen on the website’s channel.

Kia is also presenting some music videos on its own channel, which will feature breakout YouTube stars covering classic songs for the carmaker’s “Re-discovered” series, as well as surprise live performances by popular artists for “The Shhhow.” So far, the only videos Kia has released document this recent #Shhhow at Venice Beach, California, in which a Weezer karaoke contest was interrupted by a surprise appearance from Weezer themselves:

We can only assume that the amateur karaoke contestants were chosen to distract from how badly Cuomo’s own voice seems to have deteriorated over the years. Seriously, this is not what God intended “Buddy Holly” to sound like:

“Following the success of the inaugural YouTube YouTube Music Awards in 2013, we at Kia Motors are thrilled to continue in our role as the presenting sponsor for this year’s event,” said Soon-Nam Lee, Kia’s vice president of overseas marketing. “YouTube is an ideal platform for connecting today’s most innovative artists with a billion fans around the world, and our ongoing partnership with the YouTube Music Awards is the perfect place to share Kia’s passion for digital entertainment and music.”