Kia Tops Strategic Vision’s Total Quality Index Study
Kia Motors America recently earned the highest score of all mainstream automakers in Strategic Vision’s 2014 Total Quality Index Study. Specifically, the Kia Soul and the Kia Optima, the brand’s two most popular models here in the United States, earned top honors in their segments.
Notably, the fresh and funky Soul was ranked first in the Small Multi-Function Car segment for the second consecutive year, tied with the Volkswagen Golf. The Kia Optima tied with the Subaru Impreza sedan in the Mid-Size Car category.
“Strategic Vision analyzes both the holistic and the tangible aspects of what influences quality,” explained Christopher Chaney, senior vice president of Strategic Vision. “Kia has both one of the lowest percentages of owners reporting problems and very strong ratings in exterior workmanship, interior styling and thoughtfulness with one of the highest customer safety scores.”
In total, Strategic Vision surveyed nearly 40,000 new car owners before determining the winners of this year’s awards. During the surveys, the company examined aspects such as driving excitement, vehicle problems, and reliability.
“Kia has always embraced its challenger spirit with products that disrupt their segment by offering head-turning design elements, premium features and cutting-edge technology, all at an outstanding value,” said Michael Sprague, executive vice president of sales and marketing, KMA. “The results of Strategic Vision’s Total Quality Index Study are tangible evidence of the progress Kia has made through our long-term strategy to strengthen the brand, concentrate on quality and elevate the ownership experience for Kia buyers.”