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Land Rover Discovery Vision Concept to Bow in New York

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Land Rover yesterday announced that an all-new Land Rover Discovery Vision Concept will be unveiled at the New York International Auto Show later this April. The Land Rover Discovery Vision Concept car will signal the brand’s design vision for a future family of premium leisure SUVs.

Land Rover Discovery Vision Concept

The Land Rover Discovery Vision Concept ushers in a “new age of discovery.”

Land Rover’s press release promises that the Discovery Vision Concept has been built on the core Land Rover principles: “emotive design, unrivalled capability, and ultimate versatility.” At the same time, the concept will elevate Land Rover SUVs to never-before-seen heights thanks to customer-focused advanced technologies.

“Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base,” explained Gerry McGovern, Design Director and Chief Creative Officer for Land Rover. “We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”

As the brand reveals more about the Land Rover Discovery Vision Concept over the next two weeks, you can follow along on Land Rover’s Facebook, Twitter, and Instagram pages. Be sure to join the conversation by using #ReadyToDiscover.

Land Rover Discover Vision Concept Teaser Video

  • Timothy MooreManaging Editor

    Timothy Moore hails from Dayton, Ohio, and tries to bring that Midwestern flavor to his writing. (But as it turns out, no one really likes the Midwestern flavor.) He has been covering the auto industry for years, with several national auto shows under his belt, but he’s been writing about lots of other things (like dragons and Mickey Mouse and cows drowning in milk) since he was just a tot. Outside of the land of cars, Timothy enjoys watching The Office and consuming excessive amounts of peanut butter and beer, and is on the board of an up-and-coming Dayton theatre company called The Playground. And when he’s not on stage (or three jars into a peanut butter binge), Timothy spends time with his mischievous dog, Greyson. See more articles by Timothy.