Led by Astra, Opel/Vauxhall Sales Increase 4% in 2016
Sales of Opel and Vauxhall branded vehicles in 2016 combined for the highest full-year sales total that the brands have seen in five years. Opel released provisional data on Tuesday that indicates a final sales tally of 1.6 million vehicles, which would be 4% (or approximately 46,000 vehicles) better than sales from 2015 and the highest for Opel/Vauxhall since 2011.
“We held our own well and increased our sales in a difficult environment in 2016. We are optimistic for 2017. We will continue our growth course thanks to our product offensive with attractive new models. We will be well-placed in the growing CUV segment thanks to our new Crossland X and Grandland X models,” said Vice President Sales & Aftersales Peter Christian Küspert.
Opel saw sales gains in 18 of its 22 markets, a list which includes Germany, Spain, Poland, and the Netherlands among others. Market share is said to have increased in 12 markets, and overall market share for the brands remained more or less flat at 5.73%, hampered by the continued fallout of the Brexit vote.
The Opel/Vauxhall Astra was the primary source of growth in 2016 with sales in excess of 285,000 units, up more than 25% from the year prior. The popular Astra was joined in 2016 by the new Mokka X, which has already become a hit with customers with sales already exceeding 100,000 units, and will be joined in 2017 by seven new models—the aforementioned Grandland X and Crossland X, the Insignia Grand Sport, Insignia Sport Tourer, Insignia Country Tourer, an updated Vivaro, and the all-new Ampera-e.
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