Let the Chevrolet Trax Advertising Begin!
Chevrolet announced that it would be bringing the Trax to the U.S. lineup earlier this year at the New York International Auto Show. While the small SUV won’t officially hit the market until early next year, initial Chevrolet Trax advertising shoots have begun. And what better place than in the heart of the American automotive industry, Detroit?
The Trax was first spotted on Michigan Avenue for a photo op, but Chevy also planned photo and video footage on Belle Isle and near Shinola, the custom watchmaker, which did some exciting things for the Ford Mustang’s 50th anniversary as well as Lincoln’s booth at the North American International Auto Show earlier this year. Some Chevrolet Trax advertising footage was also shot in Campus Martius.
The 2015 Chevy Trax city commuter will go on sale in January of next year, but advertisements should start appearing in the coming months on a screen near you.
Movie Magic: Transformers 4 Features GM’S Design Chief