Lexus Wins Big With Texas Auto Writers
There are countless groups that put in their two cents every year about which cars on the road are the best in each category and price point. We all know the big names, like Kelley Blue Book, Consumer Reports, and Wards Auto. Another name that is perhaps less known outside of small automotive circles, though, is the Texas Auto Writers Association and its Roundup. Auto manufacturers who build trucks and SUVs know that gaining the approval of the car press in Texas is a big step towards success. That’s why Lexus is particularly excited that the prestigious group has named the Lexus RX Hybrid the 2016 Green Vehicle of Texas.
On May 1st-3rd, more than 60 journalists converged on the Texas Auto Writers Association Roundup at Texas Motor Speedway to test drive and rate vehicles in 16 intense categories. The Lexus RX as a whole is the automaker’s bestselling model, which means that its recent refresh was one of the brand’s main focuses. If it was going to mess with perfection, Lexus made sure that the best team was retooling it. The 2016 Lexus RX features dramatic styling and advanced features, which helped it impress the judges in the Lone Star State.
“We are grateful to receive this award from such a respected group of auto writers. To win in Texas is a great honor for Lexus and the new RX,” said Jeff Bracken, Lexus group vice president and general manager. “We know the mid-sized luxury SUV segment is extremely competitive, which is why the new RX is completely reimagined to reflect a product philosophy that is engaging to look at and dynamic to drive. The results speak for themselves.”
The Lexus RX Hybrid combines luxury with environmentally-friendly technology. Who says that driving a green car has to be boring?