Lincoln April US Sales Fall, 2014 Outlook Bright
Lincoln April US sales figures have been released, and while their six-month streak of sales gains has come to an end, there is plenty enough room for optimism on the horizon.
Lincoln sales were down 10.7 percent in April, marking the first time that the brand has not seen a sales gain since September. Sales of the Lincoln MKT were down a mere 0.2 percent, and sales of the Navigator in the US were off only 0.9 percent from last year’s figures. The Lincoln MKZ suffered the biggest drop by far, falling from 4,012 units sold in April 2013 to 3,054 units sold last month. That 23.9 percent sales loss was the biggest contributor to Lincoln’s first disappointing sales month in half a year.
Lincoln April US sales were not all down, however; the Lincoln MKS gained 8.9 percent year-over-year with 795 units sold, and the MKX—whose possible successor recently premiered at Auto China 2014—was up 5.1 percent with 1,828 vehicles sold.
Overall, Lincoln is still well on-pace to record a 2014. Year-to-date sales are up 20.8 percent over 2013 with nearly 5,000 more units sold. Despite falling off the mark this month, the MKZ enjoyed a phenomenal first quarter and has moved 57.9 percent more models in a year-to-date comparison with 2013.
For a full report of Lincoln’s US sales in April, you can read Ford’s full figures (.pdf file). For more news on how the automotive industry fared in April, stay tuned to The News Wheel throughout the day.