Lincoln Black Label at Home Wraps Up in Dallas
Lincoln has revealed the location of its fourth and final Black Label at Home installation at the Urban Reserve neighborhood in Dallas. With various Black Label accoutrements on display between May 7th and June 4th, the unique advertising campaign will come to an end (hopefully getting Lincoln back to the business of restructuring its lineup).
To date, Lincoln has unveiled three Black Label at Home locations in the United States, with one in Hollywood Hills, one in North Bay, Florida, and one in Union Square, New York. Each acts as a showcase for various materials and themes present in Lincoln’s exclusive Black Label vehicles.
Available at only a handful of Lincoln dealers around the country, the 2015 MKC Black Label and MKZ Black Label are offered in four unique themes—Center Stage, Indulgence, Oasis, and Modern Heritage. Each vehicle uses exclusive materials including Alcantra®, Venetian leather, and designer woods. Black Label vehicles are also offered with enhanced personal service amenities such as off-site concierge services and membership in the exclusive Black Label Culinary Collection network (of which we can only assume Steak ‘n’ Shake is not a part).
“Black Label is Lincoln’s ultimate expression of luxury,” said Sally Garrett, Lincoln Black Label brand marketing manager. “The Black Label at Home program has taken us to some of the most exclusive addresses in the country, and certainly Urban Reserve provides another luxurious elegant setting to tell that story.”
Lincoln could very well expand its Black Label dealership network and the vehicles offered in the Black Label trim in years to come. Here’s hoping this lineup grows to include a Black Label edition Continental before too long.