Lincoln Brings MKX, Navigator, Continental Concept to Shanghai
Lincoln’s launch in China is off to a fine start, and the brand reaffirmed its commitment to its newest market this past week at Auto Shanghai 2015 by revealing three new vehicles. Two of these vehicles will be introduced shortly, and a third will inspire a new model to come.
The 2016 MKX—fresh off its reveal at the 2015 Detroit Auto Show—will join the Navigator as the latest Lincoln models to be made available in China. Last year, Lincoln began sales for the MKC and MKZ at dealerships in nine different states. Lincoln says that the MKX and Navigator are scheduled to arrive sometime in the second half of 2015.
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“We are encouraged by the initial reception of the Lincoln brand in China,” said Robert Parker, President of Lincoln China. “The interest of consumers in the MKC and MKZ has exceeded our expectations. Combined with the personally crafted experiences we are bringing to customers through The Lincoln Way, we have laid a strong foundation for the brand to grow in China over the next few years.”
The third model on display was none other than the same Continental Concept that premiered in New York earlier this month. Lincoln was less speculative about the direction of the Continental Concept in Shanghai than it was in New York, saying that it represents “a vision for Lincoln’s future full-size sedan to come next year.” So there you have it: the Continental is coming.
Lincoln also announced that it plans to expand its network of Lincoln Stores to 60 scores across 50 cities by next year.