Lincoln Launches in China, Prices MKC and MKZ
Here’s a protip for Matthew McConaughey: the Mandarin word for bull is 公牛 (gōng niú). He might want to start boning up on his pronunciation just in case Lincoln calls upon him to reshoot his increasingly popular MKC ads for its newest market.
Lincoln officially launched the MKZ and MKC in China on October 23 after the first shipments docked in September, announcing prices and doing its due best to drum up interest in the largest automotive market in the world.
“Today is a significant step forward for Ford Motor Company, for the Lincoln brand, and for our business in China,” said John Lawler, chairman and CEO, Ford China. “With Lincoln MKZ and Lincoln MKC, we now will begin serving luxury customers in China. We believe Lincoln’s highly competitive products, coupled with its innovative and personalized ownership experience, will provide our customers with a totally differentiated offering in today’s competitive luxury auto market in China.”
Lincoln says that it will sell the MKZ in three trim levels: MKZ Select Series (315,800 yuan/≈$51,600 USD), MKZ Reserve Series (349,800 yuan/≈$57,100 USD), and MKZ Preferred Series (395,800 yuan/≈$64,700 USD).
The Lincoln MKC will be available in four trim levels: MKC Select Series starting at about ≈$55,500 (339,800 yuan), MKC Reserve Series (379,800 yuan/≈$62,000), MKC Reserve Series with all-wheel drive (397,800 yuan/≈$65,000 USD), and MKC Preferred Series (438,000 yuan/≈$71,500).
Lincoln intends to introduce the MKX, Navigator, and a new full-size sedan in China by 2016.
The first Lincoln stores will open officially on November 6 in Beijing, Shanghai, and Hangzhou. Lincoln will open five more stores in China by the end of 2014, and plans call for that number to increase to 60 total stores in 50 cities by 2016.