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Lincoln Launches Reimagine Project

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Reimagine LincolnLincoln Motor Company has recently received a makeover. After completely changing their name back to the original Lincoln Motor Company, the automaker has done more to re-launch this all new brand. From new vehicles to awesome new designers, Lincoln is making several changes in order to revert back to its original brand reputation.

As part of the big change, Lincoln is launching the Reimagine Project. This project will be celebrating the newly reimaged Lincoln Motor Company with new artist, designer and innovator collaborations.

“Our goal is to shift the cultural landscape and tap into our heritage to create one-of-a-kind collaborations with pioneers in their respective fields,” Lincoln stated on their website.

The Lincoln Reimagine Project will highlight three main projects: leadership, architecture and film. Lincoln’s leaders have recently collaborated with TED, highlighting three artists that have created work that reimage the elements around us. The architecture project highlights a new partnership with Architecture for Humanity in order to help reimage a public space. The final project, film, will work with aspiring filmmakers as they recreate three original films.

More on the Reimagine Project can be found online. Follow Lincoln Motor Company on Instagram and Twitter for more great details on Lincoln’s latest project.

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    Sanderson Lincoln on Bell Road is a 2012 Ford President’s Award winner for excellence in customer service, located in Phoenix, Arizona. In addition to new Lincolns and used cars, this Phoenix dealer also provides a large service department, Lincoln parts, and auto financing assistance. Sanderson Lincoln takes driver satisfaction to heart with each and every customer.