Lincoln Partners with Tribeca Film Festival for TFF: Sinatra at 100 App
Lincoln once again served as the signature automotive sponsor of the Tribeca Film Festival this year, and its contribution included a fitting tribute to the man whose name—and voice—is arguably as synonymous with New York as any bridge or building.
Lincoln collaborated with Tribeca Film Festival and IM350 Entertainment to put on a special tribute concert to the legendary Frank Sinatra, who would have been 100 this year. While the concert—which featured performances from Brandon Flowers, NE-YO, and Alice Smith—took place alongside the film festival in April, Lincoln and company are now releasing an app called “TFF: Sinatra at 100,” which is available for free both in the App Store and Google Play.
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“This free app serves as an example of Lincoln’s commitment to personal service, giving viewers the luxury of choosing when and where they enjoy the performance,” said John Emmert, Lincoln group marketing manager. “Viewers will feel like they are experiencing the Sinatra tribute first-hand, creating a personalized experience from the comfort of their home—a key piece of the Lincoln Black Label experience.”
The app provides footage shot with a unique 360-degree panoramic view, allowing you to watch everything from the performers to the audience. Songs available through the app include: “Come Fly With Me,” performed by Brandon Flowers; “Lady is a Tramp,” performed by Alice Smith and NE-YO; “Luck Be a Lady,” performed by Lea DeLaria; “New York, New York,” performed by Flowers, Smith, DeLaria, and NE-YO; “Night and Day,” performed by Smith; and “You Make Me Feel So Young,” performed by NE-YO.
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