Lincoln Picks Dallas for Second Experience Center Location
The next Lincoln Experience Center has been announced for Frisco, Texas, with a scheduled spring 2017 opening date.
The move puts second Experience Center in a top-five market for luxury automobiles, ideally providing a distinct advantage as it continues to rejuvenate its brand. The location also serves to capitalize on Lincoln’s recent appointment as the Official Luxury Vehicle of the Dallas Cowboys.
At the Lincoln Experience Center, interested parties will be able to learn more about the brand and its products and services, the factors that inspire the design of Lincoln’s cars and SUVs, and customize their ideal vehicles. Hosts at the center will connect customers with dealerships that are best able to fulfill their needs.
The center will also host both community-oriented events and events tied into other events that will take place at the Founders Club at AT&T Stadium.
“We are committed to strengthening our bond with the Dallas-Fort Worth metroplex,” said Kumar Galhotra, president of The Lincoln Motor Company. “We believe the area is an important luxury market, and Lincoln looks forward to offering these clients the personalized experiences and services they expect and deserve.”
Lincoln notes that Dallas was ranked by Polk Insights as one of the top five US luxury markets through June 2016, and that its vehicles have been selling increasingly well with female customers in the city.
The first Lincoln Experience Center was opened this past July at Fashion Island on Newport Beach, California. Lincoln reports that 15,000 customers have visited that location in just 75 days, and it has been the site of five different events.