Lincoln Providing Black Label Navigator, Continental to Guests at Eight sbe Properties
Lincoln has entered into a partnership with sbe, a lifestyle hospitality company responsible for the development and management of everything from hotels and residences to nightclubs and restaurants, to provide custom experiences involving the new Navigator and Continental for guests staying at sbe properties.
“At Lincoln, we are focused on creating personalized experiences. We know sbe is at the forefront of hospitality and is constantly raising the bar on lifestyle, which makes this collaboration the perfect next step for us,” said John Emmert, group marketing manager, The Lincoln Motor Company.
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Guests staying at the SLS Beverly Hills, SLS Brickell, SLS South Beach, Delano South Beach, Mondrian Los Angeles, Hudson Hotel, and eventually staying at the SLS LUX Brickell and Hyde Hotel and Residences Midtown in Miami will be offered the use of Lincoln Navigator Black Label and Lincoln Continental Black Label vehicles during their stays. Guests staying at SLS South Beach and Delano South Beach will also have access to a luxury program—The Suite Life by sbe—that will provide priority access to Lincoln vehicles as well as VIP access to restaurants and entertainment as well as yacht cruises.
“Our clients value new experiences,” added Emmert. “They enjoy travel and fine dining. Lincoln’s engagement in the hospitality space allows us to work with others who share that passion of connecting with clients as we do.”
“We’re extremely proud to be working with Lincoln as our official automotive partner in the US,” said sbe CBO Michele Caniato Lincoln is renowned for its commitment to design, innovation and technology—values that are shared by sbe and align completely with the expectations our guests have when they stay with us.”
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