Lincoln Sales Gain Big in March Thanks to New MKX, Navigator
Lincoln Motor Company reported an 11.4% year-over-year sales increase in March, earned largely through the success of the brand’s utility vehicles. SUV sales also helped contribute to a $2,100 increase in Lincoln’s average transaction prices, which was approximately four times greater than the increase in ATP for the rest of the luxury industry.
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Lincoln sold a total of 6,428 utility vehicles in March, up 28.2% year-over-year from the 5,015 utility vehicles sold in March 2015. The all-new 2016 Lincoln MKX led the way with sales totaling 2,771 units, up a whopping 87.9% from the 1,475 vehicles sold last year. The MKC was the sole utility vehicle in Lincoln’s lineup not to see year-over-year growth, but its 1,956 units sold were good enough to make it the brand’s third best-seller overall in terms of volume. Navigator sales were up 19.5% at 1,311 units, and MKT sales were up 4.6% at 390 units.
Through the first quarter of 2016, Lincoln utility sales are up 27.1% at a total of 16,433 vehicle delivered. Sales of the MKX total 7,198 units (up 81.4%), MKC sales total 5,138 units (down 1.8%), Navigator sales total 2,968 units (up 3.2%), and MKT sales total 1,129 units (up 31.7%).
Lincoln’s car sales were down 11.4% in March with both the MKZ and MKS sustaining year-over-year sales declines. To-date, Lincoln’s car sales are off of the Q1 2015 pace by 0.9%, totaling 8,462 cars sold compared to 8,548 sold through March 2015. This figure should reach the black with ease when Lincoln’s two newest vehicles—the new 2017 Continental and 2017 MKZ—are released sometime this year.
Through three months, Lincoln’s overall sales total 24,905 vehicles sold in the United States, up 16% from Q1 2015.
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