Lincoln Sales Increase 30 Percent On Strength of MKX, MKZ
Lincoln kicked off 2016 with its best start to a year since 2008, selling 7,177 vehicles despite year-over-year declines from major models including the MKC and Navigator. That hot start rolled on into February and managed to only get even hotter, thanks to more sales and better success across the line.
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The luxury brand’s US sales for February totaled 8,039 vehicles, up an impressive 30.4% year-over-year. Where Lincoln succeeded in January despite shortfalls from certain models, it enjoyed sales increases across the board, led by the all-new MKX. The redesigned MKX boosted sales to 2,375 units, a year-over-year increase of 109.3%. To date, MKX sales are up 77.6% at a total of 4,427 units.
The MKZ sedan was up 16% year-over-year, finishing second in terms of sales volume at a total of 2,128 vehicles sold. The MKC improved sales by 12.1% with a total of 1,746 deliveries, while the Navigator added 957 units, an 11% year-over-year gain.
Also improving year-over-year were the MKT, which moved 234 units for an 8.3% increase, and the MKS, which was up 7.2% with 599 vehicles sold.
Lincoln’s SUV sales were at a record high in February, totaling 5,312 vehicles for a 40.9% year-over-year increase. To date, Lincoln’s SUV sales total 10,005 units, a 26.4% improvement over its tally through February 2015.
Car sales were up 14% on the whole at a total of 2,727 vehicles sold, and to-date sales are up 7% at a total of 5,211 units. Overall, Lincoln’s sales are up 19% at a total of 15,216 vehicles sold.
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