Lincoln Sees Best March Retail Sales in Nine Years
The Lincoln brand experienced its first minor sales backslide of 2017 in March with a 1.4% year-over-year decline. Sales of Lincoln cars and SUVs totaled 9,554 units, down from 9.689 units delivered in March 2016. Lincoln’s retail sales were up 5% in March, good for the band’s best March retail sales since 2008; this was led by an 11% increase for retail cars and 2% increase for retail SUVs.
Sales of Lincoln cars were up 6.2% at 4,464 vehicles delivered. Lincoln sold 963 Continentals, bringing its to-date total to 3,209 units. Sales of the MKZ were flat at 2,479 units, and sales of the MKS totaled 22 units. Through March, the Continental has spurred Lincoln cars to a 17% year-to-date increase.
Lincoln SUV sales were down 5.3% in March at 6,090 units sold. The only vehicle in the lineup to see year-over-year gains was the MKC, which was up 16.8% at 2,284 units delivered. Sales of the MKX declined 3% at 2,688 units sold, sales of the MKT fell 43.3% at 221 units, and Navigator sales declined 31.6% at 897 units. After three months, SUV sales are up 4.5% at 17,172 units, led by a total of 8,006 sales for the MKX and 5,911 units for the MKC—increases of 11.2% and 15%, respectively.
Lincoln is expected to reveal the next-generation Navigator SUV this week at the New York Auto Show, with launch anticipated for the end of 2017.
To date, Lincoln’s sales in the United States total 27,083 vehicles, up 8.7% from sales through March 2016.
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