Lincoln Teams with The Howard Hughes Corporation for Seaport District NYC Revamp
The Lincoln Motor Company announced in September that it has entered into a multi-year collaboration with The Howard Hughes Corporation to aid in the revitalization and transformation of the Seaport District NYC, the former central commercial hub of New York City.
To celebrate the new partnership, Lincoln and The Howard Hughes Corporation put on a number of special events in early September, including an outdoor concert featuring performances from Lukas Nelson and Small Black, personalized taste and scent experiences put forth in collaboration with The Scentarium and Michel Cluizel Chocolates, and an “elevated outdoor football viewing experience” dubbed “liftgating.”
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“We look forward to working with The Howard Hughes Corporation as it continues its revitalization of the Seaport District NYC,” said Kumar Galhotra, president, The Lincoln Motor Company. “Both Lincoln and The Howard Hughes Corporation recognize the need to focus on great products and world-class experiences.”
“The Lincoln Motor Company is emblematic of the industry leaders with whom we are collaborating as we revitalize the Seaport District, creating a unique, vibrant destination for New Yorkers and visitors alike,” said Saul Scherl, executive vice president, The Howard Hughes Corporation. “We look forward to a successful relationship with Lincoln and to people exploring the experiences that Lincoln will be bringing to the Seaport’s historic cobblestone streets.”
The Howard Hughes Corporation is in the midst of revitalizing Seaport District NYC to become a high-end culture, entertainment, dining, and shopping destination. Lincoln’s contribution includes discounts at various shops and venues throughout the district for Lincoln customers and helping to provide amenities including wireless internet and available charging ports.