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Lincoln Transforms San Francisco’s Burrows Street Pocket Park

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Lincoln is changing the way people see its brand, and through its Reimagine Project™, the luxury brand will change the way people in San Francisco view a street in their community.

Lincoln Reimagine projectLincoln has team up with Architectural Digest and world-renowned non-profit firm Architecture for Humanity to create the Burrows Street pocket park in San Francisco.  The park will be in the Portola neighborhood and will be a thriving hub of community-centered events.

“The Lincoln brand was built by one man’s vision. We are reclaiming that forward-thinking and imaginative spirit through The Lincoln Reimagine Project to foster innovation and design throughout our community,” said Andrew Frick, group marketing manager for Lincoln, in a press release. “The Burrows Street Park project will be a valued, inspiring resource for the Portola community, an example of the difference these projects can make to local beneficiaries.”

The Burrows Street pocket park is part of Lincoln’s “Hello, Again” campaign, which was launched to get people to reimagine the classics; just like Lincoln is dong with its vehicles.  Are you beginning to change the way you think of the Lincoln brand?

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