Lincoln’s February Sales Continue Brand’s Winning Ways
The saying goes that April is the cruelest month, but we’re pretty sure that automakers would readily apply that same idea of cruelty to this past January and February, wherein auto sales dipped almost across the board due to inclement weather across the United States. We say almost across the board, however, because Lincoln’s February sales mean that the luxury manufacturer has now enjoyed five straight months of positive gains. If January and February were cruel months due to the Polar Vortex, then the Lincoln Motor Company is something like a snow plow.
Overall, Lincoln’s February sales were up 36.4 percent year-over-year. 6,661 units moved in the second month of the year, bringing Lincoln’s year-to-date total up to 12,634 vehicles. This amounts to a 39.2 percent sales gain over the first two months of 2013, putting the Lincoln Motor Company in position to enjoy a strong March and an exceptional first quarter.
The Lincoln MKZ was the brand’s biggest mover, shipping 3,044 units in February. That amounts to almost half of all Lincoln sales and a 222.1 percent increase over February 2013. Lincoln’s other big gainer was the 2014 MKX, which sold 2,041 units on the way to an 8.4 percent year-over-year increase.
The MKZ and MKX carried the lion’s share of not only Lincoln’s February sales, but also for the first two full months of sales in 2014. The MKZ has sold 5,166 units to date, and the MKX has sold 4,520 units; this amounts to year-over-year increases of 269.5 and 21.8, respectfully.
Do you think Lincoln’s roll will continue into March?