Pin It

Lincoln’s “Luxury Uncovered” Campaign Shows Shift Back to Product

Lincoln’s “Luxury Uncovered” Campaign

Lincoln’s “Luxury Uncovered” Campaign kicks off!

Lincoln has been obsessively attempting to rebuild the brand name and cement it once again as a true luxury marquee on the American new car marketplace. It’s been more than a year-long process, aided by things like the Lincoln Reimagine Project, but eventually you have to walk the talk. With Lincoln’s “Luxury Uncovered” Campaign, focusing specifically on the new Lincoln MKZ, it’s apparent that’s what the manufacturer is now prepared to back up the claims with hard and fast evidence.

Not that the rebranding project was a total failure, but Lincoln Group Marketing Manager Andrew Frick admits “we learned some things. One is that starting with the overall Lincoln brand as the first point wasn’t as successful as diving into the nameplates themselves.” The “Luxury Uncovered” campaign proves this shift in emphasis—it’s a series of comparative ads pitching the Lincoln MKZ against competition from cars like the Lexus ES.

As Lincoln shifts from brand to product, we should look forward to seeing more products introduced. Right now, the MKZ remains the sole redesigned vehicle being marketed on Lincoln’s shiny new brand image.

Brought to you by Lincoln of Troy located in Troy, Michigan.

The following two tabs change content below.
Avatar for Lincoln of Troy

Lincoln of Troy

Sponsor

Lincoln of Troy located in Troy, MI is proud to be a premier Lincoln dealership in the Troy, MI area. From the moment you walk into our showroom, you’ll know our commitment to customer service is second to none.

Like this article? Join us on Facebook and Twitter for the latest updates.

Leave a Reply

Enter your email address to subscribe to The News Wheel and receive notifications of new posts by email. We never give out email addresses and we hate spam just as much as you do.

Join 18 other subscribers