[Watch] “Luxury Restored” Shows Off All-New 1996 Nissan Maxima
You may or may not remember a YouTube video that popped up around this time last year that used some fancy directing to make a 1996 Nissan Maxima GLE with a strapped-on bumper look about as good as anything you could buy fresh off the lot.
If you don’t know, this is what you need to see:
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Arguably one of the best uses of YouTube that one could think of offhand (a far cry, certainly, from folks making their living by screaming into a camera while playing PC games), this spot got the attention of Nissan, who ultimately bought the 1996 Maxima back for the original asking price of $1,400 and an additional $1,000 donation to charity.
The goal of the people at Nissan: to rebuild it. Because they have the technology. They could make the 1996 Maxima better than it was. Better, stronger, faster.
And so they did:
The result is a new commercial—also shot by original owner Luke Aker—entitled “Luxury Restored.” And, good lord, it’s brilliant:
“This Craigslist ad was hilarious and incredibly well done, so we jumped at the opportunity to pick it up and have some fun with it,” said Erich Marx, Nissan Director of Interactive and Social Media Marketing. “Thanks to an overwhelming response from the online community, we decided to do a full restoration to the vehicle, ultimately resulting in this playful video.”
We’ll be damned if that isn’t a brand-new 1996 Nissan Maxima, complete with built-in navigation (paper maps in the organizer), all new media entertainment center (a tape deck, natch), advanced backup assistance system (rear view mirror), and state-of-the-art external lane departure indicators (turn signals).
With any luck, Nissan will bring this bad little boy to Los Angeles this week to show off to a world that has been hungry for the kind of luxury that only the 1996 Nissan Maxima can provide.