Mainz Football Stadium to be Renamed OPEL ARENA
Opel and FSV Mainz 05 announced this past week that the Mainz football stadium will be known as the OPEL ARENA starting from July 1st. All caps, too. Because it’s a big ol’ deal.
“Opel is a company with immense charisma and it is deeply rooted in our region. Ever since the start of our cooperation in 2012, we have known Opel as a reliable and committed partner. We are happy and proud that a company of this magnitude and with high regional identification has decided to acquire the naming rights to our fantastic football stadium. Mainz and Opel are a perfect match,” said FSV chairman Harald Strutz.
The naming rights deal will run until 2021, and it also results in the five-year extension of Opel’s pre-existing sponsorship deal. With the name rights also comes a package of additional promotional services.
Renovations to officially make the stadium the OPEL ARENA will get underway on July 1st and are expected to conclude by the end of the month, setting the stage for a grand re-opening in early August. The first match in the stadium will likely be a friendly against a European club, and the first Bundesliga match would take place during the last weekend in August or the second weekend of September, depending on scheduling.
“This investment represents a clear commitment to the region around our traditional headquarters and is a sign of our appreciation for Mainz 05 as a partner,” Jürgen Keller, Opel’s Executive Director Sales, Marketing & Service Germany. “FSV Mainz are an established Bundesliga side and rewarded themselves for a great season by securing a place in the Europa League. We are looking forward to continuing along this path with Mainz.”