March Buick Sales Best Ever for Buick Encore
Buick has recently undergone a bit of a facelift, attempting to bring more and more consumers across the globe into its folds, and it appears that they’ve been successful. After last month, Buick posted a 13 percent year-over-year total sales gain in the U.S. and an 8 percent retail sales gain, marking the best March Buick sales since 2006.
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Helping Buick increase its sales were the Buick Encore and the newly redesigned Buick Regal. This month alone, the Encore saw a 71 percent increase in sales, compared to last year, with almost one in two purchasers coming from non-General Motors’ customers. The Regal, with its completely new design, also continues to grow in retail sales, with a 52 percent increase, and in total sales, with a 51 percent increase, making March the Regal’s sixth month in a row of retail sales growth.
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“More and more people are discovering Buick every day,” said Duncan Aldred, U.S. vice president of Buick and GMC. “The products are stronger than ever and our dealers are delivering a service experience that is among the best in the industry.”