Marchionne to Make Alfa Romeo a Stand-Alone Company
A report from Automotive News published this morning states that Fiat-Chrysler CEO, Sergio Marchionne, has plans to make the ever-struggling Alfa Romeo a stand-alone company within Fiat. This information comes from People Familiar with the Matter, close relatives of the Unnamed Sources guy I mentioned in my last post on Toyota’s business plans.
As a stand-alone company, Alfa Romeo would issue public profit and loss statements. One of the mysterious People Familiar with the Matter told Automotive News that “Marchionne needs to make Alfa’s P&L clearly visible” if he truly wants this relaunch of the brand to work.
This relaunch includes six new, rear-wheel-drive models for the dying company, which saw global deliveries fall a whopping 56 percent in 2013. The six new models will begin arriving at Fiat dealerships in 2016 and are promised to include a compact SUV and mid-sized sedan that will be produced at Fiat’s Cassino factory, a large sedan and large SUV that will be produced at Fiat’s Mirafiori plant, and a large coupe and a two-seat roadster that will be produced somewhere in Italy. Top trims of each of these six models will reportedly be powered by Ferrari-developed V6 engines.
While all this sounds promising for Alfa Romeo, I wouldn’t hold your breath quite yet. Marchionne will likely announce his plans to make Alfa Romeo a stand-alone company on May 6th, but it will hardly be his first. In fact, since he joined the Fiat brand back in 2004, Marchionne has made three other plans for Alfa Romeo, all of which have blown up in his face.
There’s got to be a word for “hoping for the best but expecting the worst.” I guess I’ll ask some GM drivers if they have a word for it.
- Timothy MooreManaging Editor
Timothy Moore hails from Dayton, Ohio, and tries to bring that Midwestern flavor to his writing. (But as it turns out, no one really likes the Midwestern flavor.) He has been covering the auto industry for years, with several national auto shows under his belt, but he’s been writing about lots of other things (like dragons and Mickey Mouse and cows drowning in milk) since he was just a tot. Outside of the land of cars, Timothy enjoys watching The Office and consuming excessive amounts of peanut butter and beer, and is on the board of an up-and-coming Dayton theatre company called The Playground. And when he’s not on stage (or three jars into a peanut butter binge), Timothy spends time with his mischievous dog, Greyson. See more articles by Timothy.