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Matthew McConaughey Keeps It Goofy (with Dogs) in Lincoln Navigator Ad

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Matthew McConaughey in Lincoln Navigator commercial

It’s been months since we last saw Matthew McConaughey shilling the Lincoln MKX in a glossy commercial that featured him playing poker with a bunch of well-to-doers. It was an interesting spot all the same, but it was missing something. Namely, some of the token weirdness that made the actor’s commercials for the MKC and MKZ so easy to emulate. That weirdness is back in full force in a new commercial for the 2016 Lincoln Navigator, however, and it may also plant the seeds for some kind of buddy comedy.

Fortunately, 2016 has already given us a fantastic new Lincoln commercial, this time featuring McConaughey talking to two dogs about food while driving around in a Navigator. Yes. Talking to dogs. It’s a return to form, to be sure.

Watch: Matthew McConaughey’s “Time to Eat” Navigator Ad

New Vehicle Research: 2016 Lincoln MKZ trims and specs

Gone is the ritzy suit and the slicked-back do, replaced by a stylish light blue jacket and a close-cropped haircut. There’s no pretense of fanciness or any element of danger here. It’s just Matthew McConaughey having a very in-depth conversation about barbecue with a pair of dogs and emphasizing the Navigator’s spaciousness.

It’s a fairly straightforward and lighthearted ad, far less serious than its predecessors. Here’s hoping that McConaughey’s eventual Continental commercial has more dog-talking and maybe just a tad more nihilism.

Matthew McConaughey Lincoln wink


New Vehicle Research: 2016 Lincoln MKX trims and specs