May Honda and Acura Sales Up 9 Percent
May Honda and Acura vehicle sales totaled 152,603, good for a 9.0 percent increase over May 2013. A major reason for Honda’s success can be attributed to a record-breaking May for both Honda Division and Acura light trucks.
The Accord, Civic, and CR-V continued their 2014 roll by topping 30,000 units sold and helping push Honda Division sales up 9.8 percent over May 2013.
The Civic moved 36,089 units, up 14.8 percent year-over year. A successful May pushed the Civic well past the 100,000 unit threshold, putting it on pace to be one of the ten best-selling cars of the year.
The Accord, which Honda discovered to be the best-selling retail vehicle for the first quarter of 2014, moved 39,637 units for a 14.9 percent year-over-year boost.
The CR-V remained the best-selling SUV in America with a 32,430 unit month, good for a 14.4 percent year-over-year increase. The CR-V is up 7 percent year-to-date with 128,563 units sold and is doing the lion’s share of the work for Honda Division’s light truck sales.
“With spring finally in full force across the country, Accord, Civic and CR-V are really starting to bloom,” said Jeff Conrad, Honda division senior vice president and general manager. “With our three core models out-selling some entire brands and the all-new Fit starting to hit the ground next week, our dealers are preparing for heavy customer traffic in the coming months.”