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Mazda Crams Pizzazz into Accessories Concept of the MX-5 Miata at Chicago

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Accessories Concept of the MX-5 Miata at Chicago Auto Show

Mazda executives drum up excitement over this customized Mazda MX-5 at the Chicago Auto Show

Mazda didn’t have any new vehicles debuting at the 2015 Chicago Auto Show, but instead chose to continue milking its next-generation 2016 MX-5 Miata for all it’s worth.

At an informal press conference this morning at the automaker’s display booth, Mazda PR executives showed off the Ceramic Metallic Mazda MX-5 decked out with hardcore custom accessories. The convertible Accessories Concept model was a hit for fans of the next-generation roadster.

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Mazda North American Operations 2016 Mazda MX-5 Miata

You’ll have to scrub constantly to keep this ivory-tinted roadster clean

The MX-5 Miata was first introduced by Mazda at the Chicago Auto Show 26 years ago, so it’s not surprising this was the focus of the press conference given by the brand’s representatives.

“There is so much MX-5 history at the Chicago Auto Show, and we wanted to continue building on that,” said Jim O’Sullivan, president and CEO of Mazda NAO. “The concept parts and accessories we have showcased at the Chicago Auto Show were developed to give customers a look at what is possible for the new cars to make them truly one-of-a-kind, adding to that excitement.”

Accessories Concept of the MX-5 Miata at Chicago Auto Show Inside

Miata enthusiasts were invited afterward to step into the sleek white roadster

The Accessories Concept design of the MX-5 Miata which is on display in Chicago features multiple upgrades, including 17x7J 45mm offset jet-black BBS wheels for 205/45R17 tires, Brembo brakes behind the front wheels and red brake calipers behind all four wheels, and an aerodynamic body kit (side sill extensions, rear bumper skirt, front air dam, and rear spoiler)–like the one on the Global Cup Car at SEMA.

There was also a carbon-fiber luggage rack on display next to the MX-5, weighing less than two pounds and featuring its own Center High Mount Stop Lamp.

With all these exciting accessories, the base model’s reduced length and weight, and its 2.0-liter SKYACTIV-G inline four-cylinder engine, this sporty vehicle would be way more fun to drive than just take pictures of.

The 2016 MX-5 will be available this summer–we’ll see if it lives up to the hype it’s received over the past months. Other notable vehicles that Mazda has on display at the Chicago Auto Show are the CX-3, CX-5, and Mazda6.

MX5ChicagoAccessories Concept of the MX-5 Miata at Chicago Auto Show

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