Mazda European Sales Way Ahead of Schedule
According to the latest estimates, Mazda is expecting to beat its sales target for the European market this year. Mazda had previously set their sights on a modest 7 percent sales growth figure, but the brand is up 24 percent through the first five months of the year according to Mazda UK operations lead Jeff Guyton.
Mazda is targeting 170,000 sales in Europe this year, and that goal seems more than attainable after a blistering hot start. Much of Mazda’s success in Europe can be attributed to the CX-5 and Mazda3, which have been exceedingly popular with UK drivers. Guyton, in speaking with Bloomberg, said that the company wants the Mazda6 to play a more integral role in growing their influence in the region.
“We have additional opportunities particularly in company car fleets,” he said. “The level of technology and design and functional performance of the Mazda6 is there.”
Despite the European auto market being down 1.8 percent in 2013, Mazda European sales were up 18 percent. With the market recovering, the outlook is good for Mazda to compete with European stalwarts such as Volkswagen and Volvo.