Mazda Hands Over Keys on OWN’s New Reality Show
The Oprah Winfrey Network recently aired the second episode of its new reality series; entitled The Customer is Always Right?, which featured Mazda as the brand of focus. Mazda’s Senior Vice President Robert Davis offered two customers selected from a focus group the opportunity to work with Mazda for a week in the efforts of improving the automaker’s image, reclaiming potentially disenfranchised customers, and luring in a new clientele entirely.
Tommy and Darla were “given the keys” by Davis to affect changes to the Mazda CX9 and address the faults the perceived the automaker to have during a focus group. If their efforts were perceived as a success by a subsequent focus group, the pair would each be awarded $10,000. The episode follows the series premiere, which focused on renowned cookie-maker Mrs. Fields.
To see this episode yourself, check local listings or talk to your cable or satellite provider to get OWN. For episode previews and behind the scenes footage, visit The Customer is Always Right?’s website.