Young Mazda Motorsports Racers Discourage Distracted Driving
This past weekend, Mazda Road to Indy took to the streets of Long Beach for the Toyota Grand Prix to promote a specific message: drive safely!
Mazda Motorsports has begun spreading the message of Project Yellow Light, a video-based scholarship competition which encourages young drivers to “develop and embrace safe driving habits.” Mazda is relying on the young drivers participating in its tiered championship support program to discourage distracted driving.
Project Yellow Light Receives Support from Mazda, Discourages Distracted Driving
For more than a decade, Mazda Motorsports has fostered the racing potential of young drivers through Mazda Road to Indy and Mazda SportsCar Racing Academy. Now, the brand’s racing division is encouraging peer-to-peer communication from participating race drivers to speak out about distracted driving.
“With so many teenage race drivers competing with Mazda, we saw that we had both a responsibility and an opportunity to highlight the dangers of distracted driving,” said John Doonan, director of motorsports for Mazda North American. “While young drivers may not always listen to their parents’ advice or direction, we have professional racers in our programs who, being the same age, can explain the difference between right and wrong with the credibility of a friend.”
This initiative, which supports Project Yellow Light, encourages drivers across the nation to stop driving distracted and involves participants like Motorsports Scholarship Racers Ben Albano and Tristan Nunez.
Mazda is the first major supporter of Project Yellow Light; the automaker and Project Yellow Light are also partnering with After-School All-Stars (ASAS) to create a driving intervention center in Chicago which will take place on April 25th.