Mazda North America to Party Like It’s 1994
Ok, let’s take a moment to appreciate the fact that Mazda is having a very good year. You have the newest (and multi-, multi-, multi–award-winning) MX-5 Miata, the return of the Mazda Rotary Engine (in SKYACTIV form), and so, so, so many general awards.
So, really it’s not surprising that Mazda North America has just reported its best November in 20 years. With total US sales reaching 22,732 vehicles, Mazda North America has achieved a 7% increase year-over-year, bringing the year-to-date total up to 289,890 vehicles, which is up 3.2% from last year.
Sales were marked by the best November sales ever of the Mazda CX-5, with 8,756 vehicles sold–up a whopping 21.3% over last November; serious sales growth from Mazda Motor de Mexico, which was up 18% from last year to 5,041 vehicles, the best November in MMdM’s history and its 34th consecutive month of growth; and the blazing hot sales of the MX-5, which sold 732 vehicles going into the cold months, an increase of 226.8% over last year and the nameplate’s best November since 2006.
Yeah, it’s good to be Mazda North America right now—although there is a small dark side to that otherwise bright and shiny coin. In North America, a grand total of three Mazda2 cars have been sold this November, and sales have fallen for the Mazda5, Mazda6, and CX-9. However, these were bolstered magnificently by the above highlights (and the CX-9 will likely see a resurgence once the newly-redesigned model hits showrooms).
- Tommy TaylorContributor
Tommy Taylor is the General Manager at Atzenhoffer Chevrolet Cadillac Mazda Mitsubishi. Tommy is the great grandson of Ed Atzenhoffer (founder of the dealership), and joined the dealership in September 2003 after graduating from Texas Christian University. He worked throughout the dealership in various departments before becoming General Manager.