Mazda Reports Great March With Sales Gains Across Lineup
Mazda has really been killing it in sales lately, with the past couple months being hailed as the best sales since 1994. According to a new sales report from Mazda North American Operations, that particular party is not about to end, as the brand in the US had a year-over-year sales jump of 35.7%, with a year-to-date sales increase of 21.6% versus the same time last year.
So, here’s how the sales break down.
New Turbo On the Block: Meet the new, redesigned, turbocharged 2018 Mazda6
Sales of all of Mazda’s crossovers are up, with the largest share, of course, going to the Engineer of the Mazda Sales Party Train, the CX-5. For March, Mazda North American Operations sold 16,138 CX-5 models, a jump of 90.5% from last year’s 8,470.
After that, the next largest increase was actually from the smaller CX-3 (just redesigned!), which has gone back and forth with its sales numbers in the past. For March, Mazda sold 1,728 CX-3 models, up 38.1% over last year’s 1,251.
Then, rounding out the CX range is the three-row Mazda CX-9, which sold 3,066 models, a comfortable 20.2% boost over last March’s 2,550.
Not surprisingly, the i-ACTIV AWD option continued to be popular among CX models, coming equipped on 59.5%. Mazda’s CX lineup as a whole saw a total sales increase of 70.6% over last year with a total of 20,932 vehicles sold.
This was the CX-5’s best sales month ever, and the CX-9’s best since 2013.
For Comparison: Here’s how the Mazda CX-5 stacks up against the Volvo XC60
In Mazda’s passenger car area, Mazda’s full-size sedan, the Mazda6 (recently released after its own redesign), saw a small decrease, from 2,794 last year to 3,734 this year (a drop of 1.6%), while the compact Mazda3 actually saw sales gains versus last March, selling 7,760 this year to 7,137 last year, an increase of 8.7%.
Finally, the Mazda MX-5 Miata continues to see a cold-weather slump with 876 models sold in March versus 1,345 last March—although this makes sense, as the MX-5 hard-top RF was just being sold at the start of 2017.
Finally, rounding out the wide-ranging successful month, Mazda reported record Certified Pre-Owned sales (4,552 vehicles, up 19.6% over last year) and sales from Mazda Motor de Mexico of 4,137 vehicles, an increase of 1.9% versus last year.
If you want to peruse the numbers for yourself, here is a handy dandy chart, courtesy of Mazda North American Operations.
Daniel Susco is a native of the Dayton-Cincinnati area, and has written on a multitude of subjects. He can discuss Shakespeare, expound on Classical Mythology, and even make witty jokes about Pliny the Elder (More like “Pliny the Rounder,” right?). In his free time, Daniel enjoys reading, cooking, woodworking, and long walks on the beach (just kidding – sunburn is no joke). See more articles by Daniel.