Mazda Reports Sales Gains for September
Mazda has had an unfortunate sales trend lately of slightly decreasing overall sales, despite quickly rising SUV sales. However, the Zoom Zoom brand has broken its pattern for September, with a total of 25,738 vehicle sales, a 3.4% increase over September 2016.
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The Mazda CX-5 was once again star of the show, posting its best-ever sales month since it first went on sale in 2012. With total numbers of 12,440 sales, that makes for a 32.6% sales increase over last September (though at that point, the redesigned CX-5 was about to be revealed). The three-row CX-9 saw similar sales success, with total sales of 1,850 vehicles—a 0.9% rise over last year.
Unfortunately, the only other vehicle in the lineup to see rising sales was the MX-5 Miata, which sold 846 units for an increase of 12.5% over last September.
The brand’s smallest crossover, the CX-3, saw sales drop 4% to 1,453 units, while the Mazda3 and Mazda6 saw drops of 16.8% and 25.1%, respectively, to totals of 6,112 for the Mazda3 and 3,036 for the Mazda6.
On a different note, Mazda’s Certified Pre-Owned sales did fantastic for September, with a total of 3,580 vehicles, a year-over-year increase of 29%.
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Unfortunately, Mazda Motor de Mexico did not see the same success as in the US, with total sales of 3,888 vehicles, a decrease of 17.9% over last September.
For a more detailed breakdown of Mazda’s September performance, have a look at the below chart, courtesy of Mazda North American Operations (please note that DSR stands for Daily Selling Rate).