Mazda Reports Slightly Misleading May Sales
As we came into June, Mazda North American Operations reported its total sales for the month of May—a total in the US of 28,328 vehicles. This number is, surprisingly, a 4.3% decrease from last year during the same month—this is, keep in mind, during a month when Mazda had just been celebrating its best April since 1995 in sales.
However, this is slightly misleading—last year, May had 26 selling days, whereas this year thanks to holidays there are only 24 selling days. Taken on a daily-selling-rate basis, this year’s sales were actually an improvement of 3.7%.
This sales rate was bolstered by strong sales of the MX-5, which had a very strong month at 1,000 vehicles sold, up a crazy 122.7% from last year. In addition, the Mazda6 had its best sales month of the year at 5,027 vehicles sold, the CX-5 had its second-best May ever at 9,951 vehicles sold, and the CX-9 managed to chime in a very nice 600 sales, even though it only reached dealerships for about a week before the end of the month.
Also, it seems that Mazda’s plugging of the i-ACTIV All-Wheel Drive system back in February really did the trick, as the drivetrain was chosen by a full 56% of buyers for SUVs.
In Mexico, unfortunately, Mazda hasn’t offered much information, only reporting May sales of 3,650 vehicles, which is down 15% from May last year.
Ah, The CX-9: Its new facelift means a lot more that a new nose