Mazda Tanks Through Poor Sept Sales With Year’s Sales
Mazda North America has reported its September sales, and things don’t look great. The theme for its best-selling models has been of slow year-over-year sales but strong year-to-dates sales. Overall, for the month, Mazda reported total sales of 21,257 vehicles, a long drop of 17.4 percent from last September. However, this was not enough to break the brand’s stellar year-to-date sales momentum, which stood at a 6.7 percent increase over last year at this point.
For Mazda’s passenger cars, the pattern of bad month sales but good year-to-date sales doesn’t apply. For these, the sales trend was as it has been for some time, with heavy decreases between the Mazda3 and Mazda6. The Mazda3 saw a 24.2 percent decrease, with 4,635 models sold this September versus 6,112 last September. The Mazda6, meanwhile, saw a 30.1 percent drop in sales from 3,036 units last year to 2,123 units this year.
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Unfortunately, the Mazda MX-5 Miata also lost ground, selling 756 models in September versus 846 last year, a decrease of 10.6 percent.
The crossover lineup, however, absolutely follows the pattern set by the overall sales. Year-over-year, the CX-3 posted a decrease of 16.1 percent and the sales leader CX-5 posted a sales decrease of 15.3 percent. Only the CX-9 posted year-over-year monthly sales gains, rising 7.4 percent from 1,850 last September to 1,986 this year.
However, the CX line is way ahead of last year in sales momentum. Year-to-date, sales of the CX-3 are up 14.5 percent, the CX-5 is up 26.1 percent, and CX-9 is up 17.2 percent.
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Certified pre-owned sales seem unaffected by the sales slump of the other models, posting an increase of 29.7 percent month-over-month. Mazda Motor de Mexico also reported sales increases, with numbers rising 22 percent to 4,738 vehicles sold.
Overall, the sales numbers speak of a downturn for the month of September (likely due to strong storms), but with an overall strong sales year absorbing the damage. For more details, refer to the chart below, courtesy of Mazda.