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Mazda’s Design Philosophy Brings Home a KBB Brand Image Award

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2015 Mazda3 5D s Touring 6MT Blue Reflex award winning

2015 Mazda3 5D s Touring 6MT Blue Reflex

You have to admit, there are certain automotive brands whose lineups are undeniably more attractive. From the biggest to the smallest models, these brands deliver a consistent, appealing design language woven deftly throughout their lineups. Instead of only featuring one or two nice-looking vehicles alongside a dozen bland, functional running mates, some automakers still adhere to the classic idea of making cars look attractive.

That’s why Kelley Blue Book strives to bring attention to such auto design accomplishments. This year, Kelley Blue Book presented Mazda with the 2015 Brand Image Award for “Best Car Styling Brand.”

Mazda Earns 2015 KBB Award for Best Styling

Every year, Kelley Blue Book (via evaluates consumer perceptions through the information collected on over 12,000 new-vehicle shoppers. Using KBB Market Intelligence’s Brand Watch study, judgements are made concerning performance, value, trustworthiness, and such. In the past, American brands Ford and Chevrolet were awarded the best styling on non-luxury brands.

As for this year’s best-designed brand, Mazda took home the trophy. Thanks to the automaker’s highly-lauded KODO – Soul of Motion design philosophy, its recent wave of redesigned models has gained a lot of fans. It won KBB’s award for the best non-luxury styling, alongside Porsche as the luxury brand winner.

“The Mazda6 midsize sedan, Mazda3 compact car and CX-5 small SUV might all be the best-looking cars in their respective segments,” stated KBB. “And it’s not just the sheet metal that’s stylish. Mazda interiors combine a minimalist European aesthetic with forward-looking technology and interfaces and just the right amount of contemporary detailing.”

What Mazda model do you consider the most attractive? I have to admit that I’m a big fan of the next-gen 2016 MX-5 Miata roadster. How about you?

  • Tommy TaylorContributor

    Tommy Taylor is the General Manager at Atzenhoffer Chevrolet Cadillac Mazda Mitsubishi. Tommy is the great grandson of Ed Atzenhoffer (founder of the dealership), and joined the dealership in September 2003 after graduating from Texas Christian University. He worked throughout the dealership in various departments before becoming General Manager.