Men & Women’s Preferred Car Colors–Apparently Not What You’d Expect
Let’s be stereotypical for a moment.
What are women’s favorite car colors? Loud, vibrant colors like violet, lime green, and periwinkle–right? And men prefer plain, masculine colors like black, white, and red–obviously.
As we discover more and more these days, stereotypes are rarely true–including in the case of men and women’s preferences for car colors.
While it isn’t surprising that men’s wardrobe choices typically involve muted, bland shades, the same tendency does not apply to men’s car color choices. That’s according to a new study by the website iSeeCars.
Men and Women’s Unusual Preferences in Car Color
The study by iSeeCars–which surveyed 30 million used vehicle listings and interest shoppers showed for them–concluded that men typically purchase cars in bold, flashy colors more often than women do.
Despite growth in the truck and sports car segments, their traditional colors of red and black have rapidly declined in popularity the past years. In their place, men are more interested in three other colors: orange, brown, and yellow. Like the shades of a vintage 1970s living room.
While men favored these three colors, they still show interest in a wide range of other shades. That differs from women, who almost only showed interest in gold, silver, and beige–colors predominantly found in sedans and minivans.
“These study results could suggest that women are more practical in their choices. For the most part, they may just want to buy a reasonably priced car that safely drives them around,” said Phong Ly, co-founder of iSeeCars. “On the other hand, for men, perhaps they may be a bit more idealistic about cars, preferring something that has speed and is fun to drive.”
These results differ from the study performed by paint and coatings company PPG Industries in 2014 which concluded that white and black are the most popular colors, based on the number of vehicles sold during the year in these colors.
Perhaps shoppers are more likely to buy unusual colors in used vehicles over new vehicles?
News Source: Yahoo! Autos
Aaron is unashamed to be a native Clevelander and the proud driver of a Hyundai Veloster Turbo (which recently replaced his 1995 Saturn SC-2). He gleefully utilizes his background in theater, literature, and communication to dramatically recite his own articles to nearby youth. Mr. Widmar happily resides in Dayton, Ohio with his magnificent wife, Vicki, but is often on the road with her exploring new destinations. Aaron has high aspirations for his writing career but often gets distracted pondering the profound nature of the human condition and forgets what he was writing… See more articles by Aaron.