Mercedes-Maybach S 600 Teaser Images Radiate Spacious Prestige
This morning, Mercedes-Benz announced a whole slew of tiny nomenclature changes for 2015 and onward. In a nutshell: a bunch of letters are being changed out for other letters, and there are some words being changed out for letters. It’s a bonanza of letters! The most substantive piece of news out of the announcement, however, was that of the all-new Mercedes-Maybach sub brand and the Mercedes-Maybach S 600, an even more upscale version of the popular S-Class.
“The Mercedes-Benz brand stands for the aspiration to deliver ‘The best’ in terms of products, technology and services. For us, this means that we offer our customers vehicles that, by virtue of their different characteristics and specific flair, are able to fit in with all sorts of individual lifestyles,” said Ola Källenius, member of the Divisional Board of Management of Mercedes-Benz Cars responsible for Marketing & Sales, at a launch event in Sindelfingen.
“In the S-Class segment in particular, customers have very high expectations with regard to exclusivity and individuality,” Källenius added. “Mercedes-Maybach enables us to fulfil these desires in the exclusive top segment of the market.”
In addition to the official announcement of the launch of the Mercedes-Maybach sub brand, it was revealed that its first fruit—the Mercedes-Maybach S 600—will make its world premiere at the LA Auto Show (likely November 19th) and the Guangzhou Motor Show (likely November 20th). The S 600 is said to set a new benchmark for exclusivity with features that include “special seats,” “extra spaciousness,” and “prestigious interiors.”
To that latter end, Mercedes was kind enough to grant the world its first Mercedes-Maybach S 600 teaser images, one of which reveals the aforementioned spacious and prestigious interior:
Okay, yeah, that is pretty spacious and prestigious. We feel more comfortable and more prestigious by only having looked at it, so just imagine what it would be like to actually sit in one. You’d be about 100-fold more prestigious. That’s a lot of prestige.
The Maybach brand is making a return after being out of production since December 2012, and it’s long overdue. Perhaps now Mercedes can reap some of the benefits of that Lorde namedrop.