Mercedes to Sponsor 2015 Rock in Rio USA Music Festival
Last week, Rock in Rio announced that Mercedes-Benz would be the official of the 2015 Rock in Rio USA music festival, which will be held on May 8th and 9th and May 15th and 16th in Las Vegas, Nevada. This is a natural progression for Mercedes, which is just now dipping its toes in the sponsorship of music events. Last year, the German luxury automaker sponsored the Mercedes-Benz Evolution Tour, which hit up a number of cities.
As part of the partnership with Rock in Rio (which is weirdly not in Rio), Mercedes gets exclusive naming rights of Sunset Stage, which loses its romantic title for, instead, the Mercedes-Benz Evolution Stage.
“We are excited to continue our support of both up-and-coming and established talent in the music industry through the sponsorship of Rock in Rio,” remarked Drew Slaven, Vice President of Marketing at Mercedes-Benz USA. “Rock in Rio prides itself in delivering an unparalleled consumer experience, while appealing to a wide and diverse demographic. These key attributes are important as we continue to evolve and enhance the Mercedes-Benz music platform in the US.”
So why isn’t the music festival actually in Rio? Well, it is; the event has just expanded from Brazil to two other countries, each of which hosts its own version. The first Rock in Rio was held back in 1985 and drew in 1.3 million music fans during the 10-day event. Nowadays, the concerts draw in more than 7 million people each year, and this year’s events are poised to attract even greater numbers.