MINI K-9 Showroom Helps Raise Money for Animal Sanctuary
Everyone knows that one of the best ways to sell cars is to bring out the dogs. Subaru frequently releases commercials featuring cute canines, while Buick recently used a dog in its “That’s Not a Buick” campaign. The next automaker to jump on the band(dog)wagon is MINI, with its “K9 Showroom” designed to help promote its MINI Next Certified Pre-Owned program while raising money for Best Friends Animal Society.
The K-9 Showroom features multiple dogs (sorry, K-9 Motoring Advisors) inspecting a used MINI to see if it is worthy of joining the MINI Next program. Four of the dogs in question—Cooper, Turbo, Ziggy, and Zaggy—wear cameras so that the viewers (us) can see the hard work that goes into these inspections. The dogs check out everything, from the dog bed (back seat) to the bone box (glove box). Presumably, this testing also includes going for a ride with the windows down, and the obligatory trip to the drive-thru.
This is a cute campaign and all, but it also serves a higher purpose. The K-9 Showroom is part of MINI’s July Adoption Event. For every vehicle from the MINI Next program purchased through MINI Financial Services this month, the automaker will donate $50 to Best Friends Animal Society. For those not familiar, Best Friends is dedicated to ending the killing of cats and dogs in shelters across America. The organization also runs the nation’s biggest no-kill animal sanctuary in Utah, which houses all kinds of companion animals, from dogs and cats to horses, pigs, bunnies, parrots, and more. Best Friends was featured on the National Geographic Channel in DogTown, which followed canine residents at the Utah sanctuary.
Spend some time exploring MINI’s K-9 Showroom and learn more about the MINI Next program here.