MINI Sales Make a Rebound in March, While BMW Makes Modest Gains
Despite increases in MINI sales during March, the brand still suffers from previous sales disappointments this year
During February, MINI experienced some pretty negative sales decreases, with an overall 24.1% sales decline for that month. However, it would appear that MINI is making a triumphant return to form, as the brand experienced a 4.7% increase in sales during March.
Last month, MINI sold 4,987 units, as compared to the 4,762 units it sold in March of 2016. As such, MINI saw a 4.7% increase in its sales figures for March.
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BMW also experienced a pretty productive month in March. 31,015 BMW vehicles were sold last month, resulting in a 3.3% increase in sales for BMW.
Passenger car sales for BMW suffered a bit, with a 9.3% decrease. However, the sale of BMW light trucks more than made up for that, with a 30.8% increase when compared to a year ago.
Perhaps the most successful vehicle for BMW during March was the BMW X3. 6,395 X3 vehicles were sold last month, resulting in a 42.9% sales increase for the model.
When the metrics from MINI and BMW are combined, 36,002 vehicles were sold last month. This is a 3.5% increase in sales compared to March of 2016.
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Despite MINI’s success, sales decreases from previous months have still negatively impacted its year-to-date sales. Overall, MINI experienced a 5.4% decrease in sales during the first quarter of 2017.
BMW is still doing a bit better, with 71,682 units sold so far this year, accounting for a 1.5% increase in quarterly sales. BMW’s data matches up with current automotive trends, as the company’s fleet of light trucks and SUVs has exerienced a hefty 20.1% increase in sales during the year’s first quarter.
For a more in-depth look at BMW’s March sales metrics, you can examine the chart below: