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MINI Takes Prestigious “Resale Value Giant” Title in Five Categories

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New MINI John Cooper Works Resale Value Giants brand award

Pictured: the new MINI John Cooper Works

British premium automotive brand MINI may produce small cars but it’s accomplished something big. The producer of the popular MINI Cooper and MINI One has seized the gold in Focus Online’s 2015 list of the vehicles with the most lasting value on the German automotive market.

In fact, MINI scored the top spot in not one but five categories, truly earning the title of “Resale Value Giant.”

MINI Awarded Resale Value Master Status

Every year, market research institute Bähr & Fess Forecasts publishes a “Resale Value Giants” ranking of new vehicles with the highest estimated resale value in the next four years. This year’s list, which forecasts both depreciation percentages and figures, featured four titans of MINI’s lineup: the new MINI One 3 door, the MINI Cooper S Paceman, the MINI One Convertible, and the MINI Cooper Coupé. Most of these models actually maintained their position as Value Masters from last year.

  • Small Car Segment Winner: MINI One 3 door
  • Small SUV Winner: MINI Cooper S Paceman
  • Coupé Winner: MINI Cooper Coupé
  • Open Top Vehicle Winner: MINI One Convertible (won in two categories)

Factors such as the quality of the models themselves, the brand’s image, performance in comparative tests, competitor offerings, and economic trends are all taken into account to crown the winners in each category. Undeniably, MINI’s lasting appeal comes from its unique style and state-of-the-art technology.