Miranda Lambert Writes “Roots and Wings” for Ram Commercial
Miranda Lambert and Ram Trucks teamed up on the “Roots and Wings” initiative.
Country singer, Miranda Lambert, and Ram Trucks first teamed up in November of last year to benefit Lambert’s own MuttNation Foundation, a charity aimed at helping out shelter animals across the country. This time, the partnership is more focused on actual brand promotion. In fact, Lambert wrote a new song, called “Roots and Wings,” specifically for a new initiative for the Ram brand.
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You can check out the campaign video below:
The “Roots and Wings” campaign will include TV and digital ads, as well as a social media aspect. Ram also promises “long-form video elements” and, inexplicably, print ads. (Not sure how they’re going to include Lambert’s song in those…) The release of these ads, which have already started to get air time, coincide with Lambert’s own “Certified Platinum Tour,” which features cross-promotion out the wazoo.
Interesting tidbit: the video above features personal family photos from Lambert, as well as landscapes that Lambert was familiar with growing up.
Lambert driving a Ram 1500
“I am very inspired by what the Ram brand stands for – being who you are, working hard, staying true to your roots,” Lambert explained. “I wanted to write a song that would represent all of those things. ‘Roots and Wings’ is personal to me about where I come from and where I am going. The guys at Ram really made the lyrics come to life with the imagery and I hope it speaks to people the way it does to me.”
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