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Mitsubishi Launches Adventure Advanced Campaign for ASX

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ASX Adventure Advanced

The Mitsubishi ASX is being marketed as “four wheel ability fused with urban agility” in the automaker’s Adventure Advanced campaign.

Adventure Advanced emphasizes the Mitsubishi ASX as a vehicle for those who like to be active on the weekends, playing up features such as 4WD, Action Stability Traction Control, and Intelligent Motion DNA.

The campaign was put together by Cardiff’s Golley Slater and put forth by Manning Gottlieb OMD and will mark only the second time that Mitsubishi has advertised on television in the UK in the past five years.

Mitsubishi previously ran a successful campaign for its Outlander PHEV, which has positioned itself rather quickly as the best-selling plug-in hybrid vehicle in the United Kingdom.

“The Mitsubishi ASX has redefined expectations for crossover vehicles, so with our new campaign we’ve had to redefine expectations for car adverts,” said Mike Leeson, Managing Director at Golley Slater. “Wave goodbye to thirty second glamour shots, slow motion, and hyperbolic voiceovers and say hello to Adventure Advanced.

“Teaming up with director Keith McCarthy we bring the new sport of urban canoeing to life—slaloming around the streets of Barcelona in extreme fashion. From high-end cinema techniques to Go-Pros stuck on helmets, the excitement was captured from every conceivable angle to create a truly immersive advert,” Leeson added.

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