Mitsubishi July Sales Post Slight Year-Over-Year Increase Despite Dip in Popularity
Despite the fact that Mitsubishi has been having a hard go of it the past few months, the Japanese carmaker is still managing to post year-over-year sales increases. In June, the brand saw an increase of 1% compared to the previous year, selling a total of 8,023 units. For July, the brand saw a slightly smaller increase, selling a total of 7,890 units, which was an increase of less than 1% from last June. June 2015 saw total sales of 7,868.
While Mitsubishi’s increase in July sales is quite small, the brand is still boasting a higher year-to-date sales compared to 2015. Right now, the Japanese carmaker has sold 59,824 units in 2016 compared to its 57,412 units at this time in 2015.
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As with previous months, the two vehicles helping the brand stay afloat are the 2016 Mitsubishi Outlander and 2016 Mitsubishi Outlander Sport. Combined, these vehicles had total sales of 5,497. This number is a 10% increase compared to July 2015, which only sold a combined 5,011 units.
Individually, the Outlander Sport had the most sales in the Mitsubishi lineup with 3,545 models sold. In 2015, it only sold 3,242 units. The Outlander came in second with 1,952 units, compared to last year’s 1,769.
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Because of the popularity of Mitsubishi’s crossover SUV models, the brand is planning on introducing a new SUV or crossover each year until 2021. The United States is currently waiting on the arrival of the Mitsubishi Outlander PHEV, a plug-in hybrid version of the Outlander crossover. Mitsubishi hopes that this model will help increase the brand’s popularity in the American market.