Mitsubishi Posts Best March Sales Since 2007
Despite Mitsubishi’s decision to pull the majority of its non-SUV vehicles from the United States market, it is still on a winning streak in terms of sales. For the month of March, the Japanese carmaker posted a total sales of 11,078. This is its best sales since 2007 and an increase of 13.5% over March of 2015.
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Leading the sales numbers for March was the 2015 Mitsubishi Mirage. This hatchback, which had a total sales of 4,113, had its best sales month since 2001. With this significant increase in Mirage sales, Mitsubishi was able to post a 6% increase in total quarter sales for 2016 compared to last year. So far, the brand has sold a total of 25,212 vehicles.
“Mirage is on a roll that we expect to continue,” said Don Swearingen, Mitsubishi Motors North America’s Executive Vice President. “The Mirage hatchback and the new 2017 Mirage G4 sedan will form a formidable one-two punch in the subcompact segment.”
Future Potential: Check out Mitsubishi’s 2016 sales expectations
The Mirage remains as Mitsubishi’s only non-SUV vehicle in the entire lineup. Mitsubishi recently introduced the 2017 Mirage G4 sedan during the 2016 New York International Auto Show, allowing the brand to enter an entirely new segment.
Along with the 2015 Mitsubishi Mirage, the brand’s popular three-row crossover—the Mitsubishi Outlander—made a lasting impression on Mitsubishi’s sales. It sold a total of 2,156 models in March, which a significant increase of 33.5% over March 2015.