Mitsubishi Sales in May Up 54.2%
Mitsubishi sales in May were up 54.2 percent over U.S. sales from the year prior, marking the company’s best May sales mark in three years and the second-best since 2008. The strong May proves that Mitsubishi’s stellar April sales were no fluke and that the automaker is poised to continue its roll throughout 2014.
“April was a big month for us and now we backed it up with another outstanding month in May,” said MMNA Executive Vice President, Don Swearingen. “We are enthused that new-car shoppers are taking notice of our brand and we are not going to let up in June.”
The Outlander Sport, which was recently named to Kelley Blue Book’s “10 Most Affordable SUVs” list, enjoyed its second-best monthly sales total since its 2013 launch with 2,820 units sold and a 24.4 percent year-over-year increase.
Gallery: Mitsubishi Sales in May Soar With Help From Outlander Sport
The Outlander Sport’s bigger kin and fellow KBB list-maker, the Outlander, was up 140 percent in May and is up 51.2 percent year-to-date.
The Lancer EVO, which was recently given an extended lease on life, was up 7.4 percent in May and is up 14.8 percent year-to-date.
The Mirage continues to hold its own in 2014, moving 1,700 models in May and bumping its year-to-date total up to 6,816 units, making it the automaker’s second-best seller.
So far in 2014, Mitsubishi sales have improved 33.7 percent over sales through May 2013.
- Tommy TaylorContributor
Tommy Taylor is the General Manager at Atzenhoffer Chevrolet Cadillac Mazda Mitsubishi. Tommy is the great grandson of Ed Atzenhoffer (founder of the dealership), and joined the dealership in September 2003 after graduating from Texas Christian University. He worked throughout the dealership in various departments before becoming General Manager.