Mitsubishi September Sales Not What They Seem
Mitsubishi Motors North America has reported its sales for September, and a fleeting glance would make you think that things were going poorly for Mitsubishi. September sales were down 8.6 percent year-over-year, with just 7,705 units sold this year versus 8.430 last year. Similarly, the brand’s volume leaders, the Outlander and Outlander Sport, both posted sales losses over last September. However, all is not as it seems.
While September this year had fewer sales than September last year, sales for Mitsubishi are actually way up for the year to date. In total, the automaker sold 93,398 vehicles in the first nine months of the year, up 17.9 percent over the same period last year with 79,195 sales.
When it came to cars, Mitsubishi saw its one exception to this pattern. The Mirage sold 1,709 models this September, an increase of 7.9 percent over last September. It is also way up on its year-to-date sales with 19,316 sales versus last year’s 18,387.
The pattern really shows up in the crossover lineup. The Outlander sold 2,132 models in September versus 2,895 last year, but is overselling in year-to-date numbers by over 4,000 units. At the top of the list, though, is the Outlander Sport, which led in September sales (2,572 this year versus 3,140 last year). It also led the pack in year-to-date sales, with 31,407 models sold, an increase of more than 7,000 vehicles.
Finally, of course, the Outlander PHEV and Eclipse Cross continued in their first year of sales, with the former selling 378 models in September and the latter selling 914 models. The plug-in hybrid has 3,050 sales this year, and the Eclipse Cross has 5,513 sales.
Overall, Mitsubishi had a downturn for September, possibly (or at least partially) due to the hurricane and flooding shutting down sales in a large portion of the country. However, sales for the year so far have been strong enough to make up for the setback.